SONY BRAVIA XR - DIRECTORS CUT
A global TVC for the new cognitive intelligent Sony Bravia XR. The film explores the relationship between our human concepts and perceptions of the world and how the new XR builds a picture quality with in unison with us.
We filmed natural landscapes through tropical Australian rainforests, then developed complex CGI worlds to build a film that merges human, nature and artificial intelligence.
Production Company: Tony Peterson FIlms Berlin, Finch Company Australia
Agency: Innocean Berlin
Executive Creative Director: Sebastian Pattis
Executive Producer: Michael Duttenhöfer & Corey Esse
Producer: Caroline David
Cinematographer: Stefan Duscio
Editor: James Ashbolt
VFX: Blackbird
Lead VFX Artist: Nick Ponzoni
Music: Toby Pike
