Toby Pike is a director who moves fluidly between technical precision and creative range.
Technically minded, emotively charged and a crafts-person in every sense of the word; Toby understands the intricacies of creating jaw-dropping visual worlds and he does so in a way that connects deeply with the viewer.
With foundations in creative direction, design and experiential, and a reel that spans narrative, comedy, animation, documentary and music; Toby's work has a breadth that is hard to find in one person.
He has directed for Nike, Toyota, Kia, Disney, Canon, Google, HP and Lexus, and collaborated with artists including Flume, Pnau, Chet Faker, Rufus Du Sol, Brian Eno and Karl Hyde.
His work has been recognised at Cannes Lions, D&AD, Clios, London International Awards, Spikes Asia, Cliclope, AWARD, the ARIAs, FlickerFest and Vimeo Staff Picks, and by the New York Art Directors Club.
He has spoken at Semi-Permanent and the Electronic Music Conference, produced public works for Sydney Festival, and presented at the Apple Store.
He has directed for Nike, Toyota, Kia, Disney, Canon, Google, HP and Lexus, and collaborated with artists including Flume, Pnau, Chet Faker, Rufus Du Sol, Brian Eno and Karl Hyde.
His work has been recognised at Cannes Lions, D&AD, Clios, London International Awards, Spikes Asia, Cliclope, AWARD, the ARIAs, FlickerFest and Vimeo Staff Picks, and by the New York Art Directors Club.
He has spoken at Semi-Permanent and the Electronic Music Conference, produced public works for Sydney Festival, and presented at the Apple Store.
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AWARDS
2023
Ciclope Asia · Toyota Metalmorphosis · Winner
AWARD · Toyota Metalmorphosis · 7x Awards
Cannes Lions · Toyota Metalmorphosis · Shortlist
D&AD · Toyota Metalmorphosis · Shortlist
2021
AWARD · Kia Dip · Animation
2016
One Show · ACRF 'The One' · Animation — Merit
One Show · ACRF 'The One' · Non Profit Website — Merit
The Webbys · ACRF 'The One' · Best Home Page — Judge's Award
Adfest · ACRF 'The One' · Community Website — Silver
Adfest · ACRF 'The One' · Digital Design — Bronze
Adfest · ACRF 'The One' · Interactive Website — Bronze
2015
Spikes Asia · ACRF 'The One' · Healthcare Website — Gold
Spikes Asia · ACRF 'The One' · Healthcare Integrated Campaign — Silver
Spikes Asia · ACRF 'The One' · Digital Design — Bronze
Cannes · ACRF 'The One' · Microsite — Finalist
Cannes · ACRF 'The One' · Integrated Online Campaign — Finalist
Adobe Cutting Edge · ACRF 'The One' · Website Of The Year — Finalist
FWA Awards · ACRF 'The One' · Website Of The Week
2014
ARIAs · Chet Faker 'Talk Is Cheap' · Nomination — Music Video of the Year
2013
InTheMix Awards · Flume · Best Live Act
ARIAs · Flume · Nomination — Best Live Act
AWARD · Huffington Post 'Best Summer Ever' · Typography — Bronze Pencil
AWARD · Hahn 'Pioneering Beering' · Print Craft — Bronze Pencil
2012
London International Awards · Steve Back 'Jumping Castle' · Typography — Silver
D&AD · Steve Back 'Jumping Castle' · Typography — InBook
2011
AWARD · Spring Valley · Art Direction — Bronze Pencil
AWARD · Spring Valley · Print Craft — Silver Pencil
Ciclope Asia · Toyota Metalmorphosis · Winner
AWARD · Toyota Metalmorphosis · 7x Awards
Cannes Lions · Toyota Metalmorphosis · Shortlist
D&AD · Toyota Metalmorphosis · Shortlist
2021
AWARD · Kia Dip · Animation
2016
One Show · ACRF 'The One' · Animation — Merit
One Show · ACRF 'The One' · Non Profit Website — Merit
The Webbys · ACRF 'The One' · Best Home Page — Judge's Award
Adfest · ACRF 'The One' · Community Website — Silver
Adfest · ACRF 'The One' · Digital Design — Bronze
Adfest · ACRF 'The One' · Interactive Website — Bronze
2015
Spikes Asia · ACRF 'The One' · Healthcare Website — Gold
Spikes Asia · ACRF 'The One' · Healthcare Integrated Campaign — Silver
Spikes Asia · ACRF 'The One' · Digital Design — Bronze
Cannes · ACRF 'The One' · Microsite — Finalist
Cannes · ACRF 'The One' · Integrated Online Campaign — Finalist
Adobe Cutting Edge · ACRF 'The One' · Website Of The Year — Finalist
FWA Awards · ACRF 'The One' · Website Of The Week
2014
ARIAs · Chet Faker 'Talk Is Cheap' · Nomination — Music Video of the Year
2013
InTheMix Awards · Flume · Best Live Act
ARIAs · Flume · Nomination — Best Live Act
AWARD · Huffington Post 'Best Summer Ever' · Typography — Bronze Pencil
AWARD · Hahn 'Pioneering Beering' · Print Craft — Bronze Pencil
2012
London International Awards · Steve Back 'Jumping Castle' · Typography — Silver
D&AD · Steve Back 'Jumping Castle' · Typography — InBook
2011
AWARD · Spring Valley · Art Direction — Bronze Pencil
AWARD · Spring Valley · Print Craft — Silver Pencil
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PRESS
2023
Ads of the World · Toyota Gazoo Racing — Metalmorphosis
Marketing Dive · How Toyota used its GR Corolla to animate an ad without VFX
Mumbrella · Toyota Australia sets history in motion in new GR Corolla campaign
Campaign Brief · GR Corolla becomes the camera in new Toyota brand film
Little Black Book · How Animation Told the Nostalgic Story of Toyota Gazoo Racing
AdNews · CFS introduces The New Possible
Art Directors Club · An exploration of Human + AI Design
2022
Branding in Asia · Director Toby Pike joins Scoundrel
2021
Little Black Book · The Directors: Toby Pike
2019
Little Black Book · Kia Sorento Black Edition Has the Power to Surprise
2018
Little Black Book · The Pnau Universe Started With a Bang
2015
The FWA · The One Who Will End Cancer
2014
Creative Bloq · How dazzling rave visuals put Toby & Pete in the spotlight
2013
The Creators Project · Toby & Pete Rocket Viewers Through A Parallel Robot Universe
Campaign Brief · Sydney-based creative collective Toby & Pete creates 'Infinity Prism' for Flume
Little Black Book · Toby & Pete Create Infinity Prism Tour for Flume
Design Boom · Flume the infinity prism tour interactive visuals by Toby + Pete
2012
Ads of the World · Steve Back Typography
Ads of the World · Toyota Gazoo Racing — Metalmorphosis
Marketing Dive · How Toyota used its GR Corolla to animate an ad without VFX
Mumbrella · Toyota Australia sets history in motion in new GR Corolla campaign
Campaign Brief · GR Corolla becomes the camera in new Toyota brand film
Little Black Book · How Animation Told the Nostalgic Story of Toyota Gazoo Racing
AdNews · CFS introduces The New Possible
Art Directors Club · An exploration of Human + AI Design
2022
Branding in Asia · Director Toby Pike joins Scoundrel
2021
Little Black Book · The Directors: Toby Pike
2019
Little Black Book · Kia Sorento Black Edition Has the Power to Surprise
2018
Little Black Book · The Pnau Universe Started With a Bang
2015
The FWA · The One Who Will End Cancer
2014
Creative Bloq · How dazzling rave visuals put Toby & Pete in the spotlight
2013
The Creators Project · Toby & Pete Rocket Viewers Through A Parallel Robot Universe
Campaign Brief · Sydney-based creative collective Toby & Pete creates 'Infinity Prism' for Flume
Little Black Book · Toby & Pete Create Infinity Prism Tour for Flume
Design Boom · Flume the infinity prism tour interactive visuals by Toby + Pete
2012
Ads of the World · Steve Back Typography
